Global Insights Local Impact
You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for post number one, in which you did a case study on compost. People still need to know about which compost brands are best, so yes, the subject of this article is still relevant. But upon
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1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a business goal is to increase brand awareness, a corresponding content objective could be to enhance online visibility, or if the business goal is to generate leads, then the related content objective could be to drive
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Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I can’t really be making a change and then looking, oh, well, you know, what type of an impact did it have? Because just looking at my analytics won’t tell me much. AB testing is gonna
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Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always determine difficulty The size of the site doesn’t necessarily correlate with the complexity of the migration. Sometimes, a large site can transition relatively straightforwardly without major URL or design changes. 2. Temporary errors are acceptable
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Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical aspect to remember is consistency in your firm’s name, address, and phone number (NAP) across all directory profiles. This uniformity helps in signaling your legitimacy to search engines like Google. 3. Answer relevant questions on
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Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or need but don’t know how to fulfill it Know what product they want but don’t know where to find it Want to better understand a specific product Are researching a particular topic All of these
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When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. This is why brands, especially brands operating in the e-commerce industry, should implement digital PR into their SEO strategy if they haven’t already! For e-commerce businesses, digital PR
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Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very, very, very summarized and condensed version. For most websites, it’s going to be a whole lot bigger. It depends on the size of your website.
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Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and find ways to reclaim them. Identify pages that could benefit from a few strategic backlinks. Update and refresh outdated content. Then, tackle the more challenging
Read Morecommon mistakes to avoid in web design Whether you are building a website for your own business or you are hired by a client to make their web presence more user-friendly and professional, there are certain mistakes that must be avoided at all costs. These mistakes can lead to a frustrating user experience, reduced conversion,
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