Global Insights Local Impact
If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” component of Google’s Helpful Content update is an uptick in forum-based results in the SERPs, including the local SERPs. As my friends at Near Media describe it: “The boost
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So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested in if they don’t have one URL, how many is it? Is it two just swapping in and out all the time, or is it a larger number? Now it turns out that looking across
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Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult, especially for those new to the game. Try to figure this out for yourself, and you’ll be inundated with conflicting information from both your peers
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The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough to remember working at a business pre-internet, you likely remember picking up the phone dozens of times a day to answer the same questions, over
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The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers understand complex topics. If a piece of content is difficult to understand, it becomes less engaging, and readers may lose interest. On my website, where I promote my Facebook ads copywriter services, I share a
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And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this could mean that churn rate is high. And in e-commerce, maybe you’re missing out on those repeat purchases. It’s a really common misconception that marketing stops once a deal closes. But email marketing is a
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This means your potential customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or engage)? Let’s not forget that branded queries have high intent because people typing your brand name in the search box already know you or have
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To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach them how to address the root cause of the issue and ensure no one feels they need to work overtime. 6. Map out clear progression plans for every team member Whether someone joins as a
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Similarly, Moz has made a name in the SEO space as a thought leader by creating comprehensive SEO resources and engaging the audience with educational content that makes SEO strategies accessible and implementable. The result? By nurturing a community and consistently delivering top-notch content, Moz cemented its authority in the SEO space and witnessed remarkable
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In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.
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Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns you and your writer on its intended style and outcomes to avoid the need for extensive edits and revisions. I spoke with Precious Oboidhe, and he noted, “A good brief
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Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it in our database and find alternative people in the company to contact in 3 — 6 months. Before giving up on the email, try reaching out on LinkedIn or X (formerly Twitter). This works exceptionally
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Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism as the answer to our buyers’ pain. An example is “b2b contact data provider”. At the end of this stage, we had a list of roughly 25 keywords that were ripe for money keywords. 2.
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To submit a pitch, fill out the community speaker submission form. Only submit one talk! We want the one you’re most passionate about. Talks must be related to digital marketing and be a topic you can cover in 15 minutes. [Pro tip: Keep it actionable, and be sure to include a few key learning outcomes
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So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an answer to a question. Again, like search engines, they have to first gather the data. Then they need to save the data in a format that they’re able to access, and then they need to
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I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is — OKRs are attractive. Our brains love tracking things and seeing the progress. It motivates us, challenges us, and shows us that we’ve achieved something. But the trick is that it may be easy to
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1. Choose the right story To be successful in using a PR approach to SEO, we have to change our approach to optimizing for consumer discovery across all channels. Social included. It’s not about being everywhere all at once. It’s about being in the right place, at the right time, in the right way, and
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Understanding that retention strategies are unique to each individual is the key to keeping your team intact. Tailor management to individual employees To effectively retain someone, you must first understand what motivates them. The classic question, “Where do you want to be in 2 — 3 years?” is cliché but essential. Responses vary; one might
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Key to the About Page Mockup 1. A <H1> tag that immediately addresses the customer Most of the About pages I’ve seen on local business websites simply have “About X brand” in their primary header tag, and while there’s no harm in that, it will be so much more welcoming if you begin by turning
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And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not set. This is a huge problem that people are seeing in GA4. They’re like, “I looked at my landing pages, and a bunch of them were not set, or I was looking at my acquisition,
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This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and policies Embracing EGC means shifting some control of your brand narrative from the marketing team to your employees. While this seems daunting, establishing a clear mission statement, defining brand
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You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for post number one, in which you did a case study on compost. People still need to know about which compost brands are best, so yes, the subject of this article is still relevant. But upon
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1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a business goal is to increase brand awareness, a corresponding content objective could be to enhance online visibility, or if the business goal is to generate leads, then the related content objective could be to drive
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Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I can’t really be making a change and then looking, oh, well, you know, what type of an impact did it have? Because just looking at my analytics won’t tell me much. AB testing is gonna
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Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always determine difficulty The size of the site doesn’t necessarily correlate with the complexity of the migration. Sometimes, a large site can transition relatively straightforwardly without major URL or design changes. 2. Temporary errors are acceptable
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Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical aspect to remember is consistency in your firm’s name, address, and phone number (NAP) across all directory profiles. This uniformity helps in signaling your legitimacy to search engines like Google. 3. Answer relevant questions on
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Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or need but don’t know how to fulfill it Know what product they want but don’t know where to find it Want to better understand a specific product Are researching a particular topic All of these
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When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. This is why brands, especially brands operating in the e-commerce industry, should implement digital PR into their SEO strategy if they haven’t already! For e-commerce businesses, digital PR
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Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very, very, very summarized and condensed version. For most websites, it’s going to be a whole lot bigger. It depends on the size of your website.
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Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and find ways to reclaim them. Identify pages that could benefit from a few strategic backlinks. Update and refresh outdated content. Then, tackle the more challenging
Read Morecommon mistakes to avoid in web design Whether you are building a website for your own business or you are hired by a client to make their web presence more user-friendly and professional, there are certain mistakes that must be avoided at all costs. These mistakes can lead to a frustrating user experience, reduced conversion,
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Speakers and content Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to set you up for a year of success. No sales pitches or talking heads here! Networking You work hard taking notes, learning new insights, and digesting all of that knowledge
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In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been a trusted resource for SEO enthusiasts and professionals worldwide. In 2023, an extraordinary journey has unfolded. Spanning four continents and bringing together a diverse ensemble of over 30 SEO hosts to film episodes covering topics
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Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re expanding our support for organizational information by extracting additional administrative data such as name, address, contact information, and various business identifiers. You can continue to
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By Tom Capper | March 29, 2023 Before we’d heard of SGEs, Google’s main entrant in the AI arms race of 2023 seemed to be its chat interface. Tom compared Google’s Bard and the New Bing and shared his first impressions of both AI integrations. “The new Bing” is the product of Microsoft’s alliance with
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With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful Content Update, an ongoing effort to reward sites with “people-first” content, and we saw the importance of this continue into 2023. Along with this update,
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When we think about the video platform, I would highly recommend that you use YouTube. A lot of people ask me, “Which platform should we use when we embed videos?” And I highly recommend using YouTube. And the reason why is because Google has set a lot of the parameters and the technical specifications for
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Step 2: Write prompt Before this step, ensure you have validated the possibility of the idea as described before. Once you have a clear idea and functionality, you can use ChatGPT to generate a Chrome extension. Example Prompt: Assume you’re an experienced Chrome extension developer. I want you to generate the full code for a
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To perform this analysis, you will need a sample of keywords to work with. Keep in mind that to fill out this template, you will need to manually examine search results for each keyword, so keep your list manageable. Whatever sample of keywords you choose, make sure you know the percentage of total organic traffic
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Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals while also sitting firmly within budgetary limitations is a serious balancing act. It requires a strategic approach that takes into account the financial resources available while ensuring that the content strategy remains tightly focused not
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My follow-up: “Hey {firstName}, I’m just following up in case you never got my email:)” His answer: Hey Lucio! I would love to talk about this; I’m definitely interested. Are you available this Wednesday at 15:00? Here is my Calendly link. 8. Prepare for the sales call Streamlining your sales process can be more effective
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US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be a historic case — for example, a similar case in the past concerning Microsoft abusing its operating system monopoly in the browser space famously resulted in Microsoft having to make it easier for users to
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Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many tea, popcorn, and alligator emojis used over Verge articles and Board meetings gone wrong. We probably don’t even recall all the failed attempts at Twitter X replacements and Yandex leaks. So, as we approach 2024,
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Thierry Ngutegure, Head of Data Insight at SALT As AI shifts from its experimental stages to more widespread implementation in search, embracing constant change becomes essential. This evolution demands agile learning and adaptation, a necessity for smaller entities and industry giants like Google. The key to success lies in a cycle of testing, tweaking, and
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In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
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