us shark tank: Selling cut-price generics, Mark Cuban is shaking up US pharma. Can Indian drug makers benefit?

Selling cut-price generics, Mark Cuban is shaking up US pharma. Can Indian drug makers benefit?

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Mark Cuban.

Synopsis

Most of the large Indian pharma companies earn a big chunk of their revenue by supplying drugs to the US market. Shark Tank attraction Cuban’s online pharmacy launched last year, which sources medicines directly from manufacturers, holds the promise of catalysing the US businesses of Indian generic drug makers.

US-based serial entrepreneur and startup evangelist Mark Cuban has a penchant for limelight. From owning basketball team Dallas Mavericks to building an entertainment business to being a star attraction on the hit reality TV series Shark Tank, Cuban has had a long-winding way up to the list of the rich and famous. Amongst his exploits, at age 12, Cuban went door-to-door to sell garbage bags to buy a pair of basketball shoes. At 20, he went on to

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