Global Insights Local Impact
Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly
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At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update on April 19 (which Google announced seven days after the fact), Google then clarified that it had actually reduced unhelpful content by 45%. One of
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Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
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So you’ve secured your ticket to an industry event—lucky you! It’s time to gear up and make the most of this experience. Whether you’re attending in person or via a remote-friendly livestream option, preparation is key to getting the most value. Follow these essential steps to maximize your experience and ensure you’re fully equipped for
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And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see if you can sprinkle in words that give off trust signals: Accredited Certified Proven Reputable Secure Experienced Safe Make sure that they’re appropriate for your industry. On a bigger, strategic level, the best thing you
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These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance to the main site and its visitors. With any punitive action, though, the problem is that the sites ranking below the penalized sites may not
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Seattle Asian Art Museum Located at Volunteer Park in the Capitol Hill neighborhood of Seattle, the Seattle Asian Art Museum is another location of SAM. The featured exhibit, Anida Yoeu Ali: Hybrid Skin, Mythical Presence, will be on display until July 7, 2024. This museum is open Friday through Sunday. Northwest African American Museum Self-described
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So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any missing points against your competitors or if you have content that is underperforming and you need to update or you need to optimize. Or if you’re
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Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and a column for the destination (where the link leads). However, if possible, include additional columns for the anchor, status code, and type of link (such
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Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important to know your value and not be afraid to own it. For a lot of women, myself included, doing this can feel horribly unnatural. It’s often hard to admit that you’re good at things or
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